We don't offer generic hotel training or surface-level courses. This is a structured career advancement pathway specifically designed for commercial professionals in distribution, revenue management, sales, and marketing. You'll master cross-functional commercial fluency through three progressive tiers, culminating in The Hotel Profit Engine Framework™—a proprietary methodology that transforms specialists into strategic leaders. You'll build a portfolio of measurable profit improvements, not just complete courses. Created by practitioners with 20+ years of commercial leadership experience, this reflects how hotels actually operate and what advancement actually requires.

Our primary audience is ambitious commercial professionals with 2-3+ years of experience in distribution, revenue management, sales, or marketing who are targeting Manager or Director-level advancement. If you're excellent in your specialty but recognise that deep functional expertise alone won't get you promoted, this pathway is designed for you. We also work with hotel organisations developing strategic commercial leadership capability within their teams.

Tier 1: Free micro-learning library (40 short courses addressing specific commercial challenges) - builds foundational awareness Tier 2: Hotel Commercial Foundations - five comprehensive 101 courses ($97 each or $297 for all five) building systematic cross-functional fluency across Distribution, Revenue Management, Sales, Marketing, and Commercial Technology Tier 3: The Hotel Profit Engine Framework™ ($997) - our premium certification programme teaching integrated commercial strategy through audit, planning, and execution methodology. Includes portfolio requirement demonstrating real-world application. You can engage at any tier based on your goals, but ambitious professionals pursuing advancement typically complete all three stages.

You have two paths to Framework™ enrolment: Complete any three relevant 101 courses from Tier 2, OR Pass our Commercial Fluency Assessment if you already have strong cross-functional experience The Framework™ builds on cross-functional knowledge, so we need to ensure you have the foundation before diving into integrated strategy.

Absolutely - it's designed for busy professionals. Tier 1 micro-courses are 30 minutes each. Tier 2 courses are 4-5 hours (self-paced, completed over 2-4 weeks typically). The Framework™ is 18-24 hours of learning plus 5-7 hours weekly of application work over a 90-day cycle. The key advantage: you apply the methodology within your current role and authority. You're not waiting for permission or team coordination - you're building strategic capability and demonstrating results that accelerate your advancement.

It's not just course completion - you must demonstrate capability. Certification requires: Completing all three Framework™ modules (Commercial Audit, Integrated Planning, Execution & Optimisation) Passing a final integrated simulation testing strategic decision-making Submitting a 90-day results portfolio showing real-world application and measurable improvements Presenting a business case demonstrating strategic thinking This rigor ensures the certification has genuine career value - it proves you can lead commercial strategy, not just understand it.

That's exactly why strategic breadth matters more than ever. AI is rapidly automating tactical execution - running price optimisation, automating campaign management, generating content. But AI cannot replace strategic judgment: understanding when to deviate from algorithms, leading cross-functional initiatives, building stakeholder influence, adapting to unique property contexts. This pathway develops the strategic thinking, integrated commercial expertise, and leadership capability that remains essential despite automation. You'll learn to leverage AI tools while maintaining the human judgment that drives advancement.

While we can't guarantee specific outcomes, our design targets measurable advancement within 18-24 months. Framework™ certified professionals typically: Build portfolios demonstrating measurable profit improvements (the evidence you bring to promotion discussions) Develop cross-functional commercial fluency increasingly rare in the industry Earn professional certification differentiating advancement candidates Report average salary increases of $20-45K when advancing to Manager/Director roles Success requires genuine application and commitment - but the methodology is proven and the pathway is clear.

Absolutely. We work with hotel companies, management companies, consultants, and hotel schools to develop commercial leadership capability across teams. Our content is white-label ready, allowing custom branding, partner-specific case studies, and flexible pricing models for B2B deployment. Contact us to discuss organisational enrolment and partnership opportunities.

Immediately. Tier 1 micro-courses are available now (free access). Tier 2 courses will be available from January 2026 and can be started anytime with instant enrolment. Framework™ cohorts will run quarterly starting April 2026. Everything is self-paced within the cohort timeframe, fitting around your schedule.

We're confident in the value we deliver. If you complete the first module of any Tier 2 course and feel it doesn't meet expectations, contact us within 14 days for a full refund. For Framework™ enrolment, if you complete Module 1 and determine the methodology isn't right for your situation, we'll refund your investment within 21 days. We want committed learners, not reluctant students.