Vineeth Purushothaman

With over 25 years' experience across global hospitality brands like Wyndham and Le Meridien, I've seen how technology and distribution strategies can transform hotel revenue performance. I'm now leveraging this expertise to bring you hotelladder.com, a training platform that helps hoteliers master the intersection of technology, sales, marketing distribution, and revenue optimisation.

Engagement with industry

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Event panels

Active involvement in industry expert panel discussions on key industry topics
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Workshops

Education workshops for leading hotel associations and industry bodies like HSMAI and Hedna
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Conferences

Involved in strategic discussions on the hotel and accommodation sector

Benefits of diverse global experience

Leadership & strategy

In senior leadership roles at major global hotel brands, I've had the privilege of steering strategic multi-million dollar projects and transforming how we connect with our partners. My passion lies in building stellar teams that deliver results – from boosting hotel engagement to empowering hundreds of hotel general managers with game-changing distribution strategies. 

Commercial knowhow

I've had the opportunity to drive commercial performance at major brands like Wyndham Hotels & Resorts and Le Meridien Hotels. I excel at connecting distribution strategy with measurable commercial outcomes, whether optimising major travel agency partnerships or launching innovative revenue solutions for independent hotels.

Strength in technology

I've consistently leveraged technology to transform commercial outcomes - from revamping Orient Express's global sales offices with Salesforce CRM to implementing innovative distribution solutions at Wyndham that drove measurable revenue gains. Combining deep commercial understanding with hands-on technology adoption, helping hotel teams embrace digital tools to optimise their distribution channels and revenue streams has been key.

Training & development

Throughout my career, I've developed and delivered impactful training programmes that help hotel teams adapt to changing commercial landscapes. My passion for education extends beyond the corporate world, having delivered guest lectures on hotel technology at leading institutions in Austria, China, and Bhutan, while contributing to industry research on travel distribution with the London School of Business. I've found that combining practical commercial experience with clear, engaging training methods helps teams not just understand but embrace new technologies and revenue optimisation strategies.

Hotel operations

My journey began in hotel operations across luxury properties in Dubai, India, and the Maldives, giving me first hand experience in sales, groups, and restaurant management. This operational foundation has proven invaluable in developing commercial training programmes, as I understand the practical challenges teams face when implementing new systems or strategies. Drawing on this blend of operational and commercial expertise, I've been able to create created effective training frameworks helping hotels bridge the gap between day-to-day operations and strategic revenue optimisation.

Business experience

My entrepreneurial journey involved developing REACH, a revenue enhancement platform used by over 100 independent hotels, and building a successful operation in India focused on improving online distribution efficiency. This hands-on experience of building a business from scratch while delivering measurable client results has proven invaluable in my approach to commercial training, as I understand both the strategic and practical challenges of implementing new commercial solutions.

Industry voice

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Articles for the industry

Active contributor to industry publications.
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Trend reports

Publishing of extensively researched trends and  insights 
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Podcasts

Recorded discussions and podcasts with industry leaders

My vision

My vision is to create a globally accessible commercial learning platform that helps hoteliers drive commercial success while maintaining profitability. 

Micro Learning Courses

Learners

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