Why we're different

hotelladder.com was born from a simple observation: traditional, siloed hotel training approaches, with sales training for sales people and marketing training for marketing people, weren’t meeting the industry’s real needs. Hotels need a more holistic, joined-up, practical and flexible way to build commercial expertise that positively impacts revenue performance.
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We’ve walked the talk

Our content is built on real world experience. Unlike a lot of the online content on hotel  distribution,  digital channels and direct bookings, ours is created by people who’ve walked the talk. We’ve worked across all those functions, and bring this practical experience to our learning platform.

Easier access to knowledge

Joined-up knowledge on hotel distribution and commercial thinking is both limited and fragmented across digital platforms.

hotelladder.com brings the pieces together, making knowledge  whole and accessible.

We love simplicity

The online learning world is full of complexity and jargon, often resulting in a confusing learning experience. We break down the jargon for learners and use easy-to-understand terms.

Transparency

In today's world, no one can know everything. We’ll be the first to put up our hands to admit when we don't know something. But we’ll make damn sure we find the answer.

Meet the founder

I want to shape the future leaders of the hospitality industry, equipping them with the comprehensive commercial skills and mindset necessary to make a lasting impact.

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Testimonials for vineeth

What industry leaders say 

I had the opportunity to work with Vineeth at Wyndham Hotels & Resorts during our time in distribution. Vineeth demonstrated a deep knowledge of distribution, revenue management and a natural ability to share his expertise in a pleasant and understandable manner.
— Inderpreet Banga
Vice President, Channel & Distribution Strategy, Wyndham Hotels & Resorts
Vineeth brings a great combination of industry knowledge, commercial acumen and process rigour to the distribution function, along with an ability work with and gain support from all of those around him, both internally and externally.
— John Griffin
Vice President, Sales & Marketing EMEA, Wyndham Hotels & Resorts
Vineeth played an important role in several projects where our Institute had to develop training/education modules for international tourism schools in countries like China, Nepal, Bhutan and Uganda.
— Professor Leonhard Woerndl
Managing Director, Tourism Schools Salzburg
Our advisory board

Meet our advisors

Leonhard Woerndl

Director, Tourism schools Salzburg
Leo is Dean of the globally renowned Klessheim Tourism School in Austria and also responsible for Tourism schools Salzburg.

Michael Mernagh

Commercial Leader
Michael is a senior sales professional with a career of 25+ years of commercial leadership and proven ability to inspire team performance and drive business growth.

Shezaan Bhojani

ceo & co-founder, design cafe
Shezaan was part of over 500 design projects across sectors such as residential, hospitality, and retail before he co-founded Design Cafe in 2015. He was recently recognised as Entrepreneur Daily's ‘35 under 35’ Emerging Leaders.

Sophia Wilkinson

Communication  Professional
Sophia is a communication and engagement professional with over 25 years of experience working in broadcasting, charities and academia. She has worked with the BBC and the University of Oxford.

Our mission

Help hoteliers navigate the complex world of online bookings with actionable, current commercial and online distribution courses
Running a successful hotel today means navigating complex distribution landscapes, managing costs, and continuously adapting to market changes. Hotel teams face daily challenges in driving direct bookings, controlling distribution costs, and keeping pace with technology - all while trying to develop their commercial capabilities and keep a tight rein on third party distribution channels. Yet knowledge across these areas is limited.
Questions?

Drop us a note

Vineeth Purushothaman

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