Pricing

Choose your path

£0

Micro-Learning Library
Free Forever

40+ Standalone Micro-Courses
Unlimited Access to All Courses
Sales, Distribution, Revenue, Marketing
Immediate Practical Solutions
Downloadable Checklists & Workbooks
Digital Certificates

£97/course

Hotel Commercial 101 Series
One Time Payment. Unlimited Access

5 Deep Dive Courses (4-5 hours each)
Distribution, Revenue Management, Sales, Marketing and Commercial Technology
Strategic Proven Frameworks
Downloadable Checklists & Workbooks
Real World Case Studies
Simulations & Implementation Toolkits
Digital Certificates
Pathway to Framework™ certification

£997

The Hotel Profit Engine Framework™
One Time Payment. Unlimited Access

18-24 Hours of Battle Tested Frameworks
Three Modules: Commercial Audit → Integrated Planning → Execution & Optimisation
90-day Implementation Roadmap
Downloadable Checklists & Workbooks
Business Case Simulation
Monthly Blended Learning Sessions
Hotel Profit Engine Certified Professional™

Frequently asked questions

How does the three-tier pathway work?

The Hotel Commercial Excellence Pathway has three progressive tiers: Discovery (Free): 40+ micro-courses providing immediate solutions to specific commercial challenges Accelerator (£97 per course or £297 for all five): Comprehensive 101 courses building cross-functional fluency across Distribution, Revenue, Sales, Marketing, and Commercial Tech Mastery (£997): The Hotel Profit Engine Framework™ certification programme developing strategic commercial leadership through integrated methodology and portfolio requirement You can engage at any tier based on your goals. Complete the full pathway for maximum career impact.

What's the difference between one course and the full Accelerator bundle?

Individual 101 courses (£97 each) let you target specific knowledge gaps. The complete bundle (£297 for all five) saves £188 and ensures comprehensive cross-functional fluency. If you're pursuing Framework™ certification, you'll need at least three Accelerator courses, making the bundle the better value.

Who is behind hotelladder.com?

The platform was founded by Vineeth Purushothaman, a hospitality industry veteran with over 25 years of experience across global brands including Wyndham Hotels and Le Meridien. His expertise spans hotel operations, commercial strategy, technology implementation, and training development.

What are the prerequisites for The Hotel Profit Engine Framework™?

You must demonstrate cross-functional commercial fluency before enrolling. Two paths qualify you: Complete any three Accelerator (101) courses from Tier 2, OR Pass our Commercial Fluency Assessment. The Framework™ builds on integrated commercial knowledge, so this foundation is essential.

Is this for individuals or can organisations enrol teams?

Both! Individual professionals can enrol directly for career development. Organisations developing commercial leadership across teams should contact us for: Volume pricing on Accelerator courses and Cohort-based Framework™ delivery

How long do I have access to the content?

Discovery tier: Permanent free access Accelerator courses: Lifetime access once purchased Framework™ certification: Access to course content for 12 months; certification credential is permanent once earned.

What's included in the Framework™ certification?

Beyond the 18-24 hours of learning content, certification requires: Completing all three integrated modules. Passing a final business case simulation. Submitting a 90-day results portfolio with measurable improvements. Demonstrating strategic capability, not just course completion This rigour ensures the Hotel Profit Engine Certified Professional™ credential proves Director-level capability.

How much time does this require weekly?

Discovery: 30 minutes per micro-course, complete anytime Accelerator: Self-paced; most complete each course over 2-4 weeks Framework™: 2-3 hours/week for learning + 5-7 hours/week applying frameworks within your current role over a 90-day implementation period Everything is designed to fit alongside demanding career responsibilities.

Can I apply this within my current role, or do I need team support?

The pathway is specifically designed for independent application. You'll apply frameworks within your existing authority, build influence through demonstrated results, and create a portfolio proving capability—all without requiring team coordination or special permissions. This is professional development you control.

What if I'm not satisfied?

We offer money-back guarantees: Accelerator courses: Complete the first module. If it doesn't meet expectations, request a full refund within 14 days. Framework™ certification: Complete Module 1. If the methodology isn't right for your situation, request a full refund within 14 days.

When can I start?

Discovery tier: Immediate access—start learning now Accelerator courses: Purchase anytime, start immediately, lifetime access. Framework™: Quarterly cohorts with defined start dates.

Is this content relevant for my hotel type/market?

Yes. Our frameworks are proven across independent properties, branded hotels, resorts, and urban properties in diverse markets. We teach strategic principles and methodology that adapt to your specific context—not rigid playbooks. Case studies demonstrate application across property types.

How is this different from other hospitality training?

Most training deepens functional expertise within your current specialty. We build strategic breadth across all commercial disciplines—the cross-functional fluency, integrated thinking, and proven frameworks that actually drive career advancement and organisational profit. Plus, our Framework™ requires demonstrating capability through portfolio and business case, not just watching videos.

Can I start with Framework™ if I already have experience?

If you have strong cross-functional commercial experience, you can skip Accelerator courses by passing our Commercial Fluency Assessment. This validates you have the foundation needed for Framework™ methodology. Most professionals with 5+ years across multiple commercial functions qualify through assessment.

Is the content relevant for independent hotels as well as chains?

Yes, our content is designed to be valuable for both independent properties and chain hotels. We draw from experience working with various property types, from luxury independent hotels to global chains, ensuring the strategies and tools are adaptable to different operational contexts.

How does the platform address regional market differences?

Our content incorporates insights from working with hotels across different regions and markets. We focus on universal principles while providing frameworks that can be adapted to specific market conditions and competitive landscapes.

Created with