Hotel Marketing 101

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Course features
  • Author: hotelladder.com
  • Level: Foundation +
  • Study time: 5-7 hours
  • Video time: 4 hours
  • Assessment: Yes
Course overview
Learn Hotel Marketing Strategy & Demand Generation
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Certification included
Most revenue and distribution professionals misunderstand marketing's commercial impact. Marketing 101 builds strategic fluency in demand generation, digital channels, and direct booking economics. Understand how marketing integrates with revenue and distribution strategy, what drives ROI, and frameworks you'll apply immediately.

What You'll Learn

Hotel Marketing Fundamentals

Understand marketing's revenue impact beyond "awareness campaigns." Learn how brand and performance marketing differ, which metrics connect to P&L, how to think about marketing ROI, and how marketing integrates with distribution, revenue, and sales functions. Bust common myths about marketing's role in commercial strategy.

Guest Acquisition & Direct Booking Strategy

Learn the full acquisition funnel from awareness through booking. Understand direct booking economics vs. OTA costs, website conversion optimisation, loyalty program strategy, and AI-powered personalisation. Build direct booking tactics that actually reduce OTA dependency—not just shift it temporarily.

Digital Marketing Execution & Technology

Learn about SEO/SEM, social media strategy, content marketing, influencer partnerships, and review management. Understand the marketing tech stack, AI-powered tools, attribution modelling, and how to evaluate marketing investments strategically. Know what's possible and what to demand from agencies or internal teams.
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Who This is For

Perfect for
  • New marketing coordinators building strategic foundation
  • Revenue managers needing marketing fluency for commercial strategy discussions
  • Distribution specialists wanting to understand demand generation
  • Sales professionals coordinating with marketing on campaigns
  • Operations managers transitioning into commercial roles

Not ideal for:
  Experienced marketing directors (likely too foundational)
  Those seeking tactical execution playbooks (this is strategic understanding)
  People wanting quick hacks without strategic context

Why Marketing Fluency Matters

If you're in revenue or distribution:

You can't optimise commercial strategy without understanding how marketing drives demand, influences booking behaviour, and impacts distribution costs. Marketing fluency makes you a better revenue strategist.

If you're in sales:

Understanding marketing's guest acquisition funnel, segmentation strategy, and campaign calendar helps you coordinate efforts and avoid working against each other.

If you're targeting advancement:

Senior Manager and Director-level roles increasingly require integrated commercial thinking. You can't lead commercial strategy if you view marketing as "just the creative team."

For hotel organisations:

Commercial teams with marketing fluency collaborate more effectively, make better strategic decisions, and waste less budget on conflicting initiatives.

What's Included?

Learn Hotel Marketing Strategy & Demand Generation

Expert Video Instruction

Strategic teaching from 20+ years commercial leadership experience across brand positioning, demand generation, and digital marketing strategy.

Implementation Toolkits

Brand positioning framework template | Marketing ROI calculator | Campaign planning worksheet | Direct booking strategy checklist | Marketing tech stack evaluation guide | Channel mix planning tool

Real-World Case Studies

See how independent properties, branded hotels, and boutique groups apply marketing strategy across different contexts and budgets.

Digital Certificate

Professional completion certificate validating marketing fluency for career development discussions.

Lifetime Access

Purchase once, access forever. Return as marketing landscape evolves and your career advances.

Framework™ Pathway

Counts toward three-course prerequisite for The Hotel Profit Engine Framework™ certification.
pricing

The Investment

Build marketing fluency that accelerates your commercial career. Choose single course for targeted development or complete bundle for comprehensive cross-functional mastery.

Single Course

A one-off payment of £97

Complete Accelerator Bundle

A one-time payment of £297 (all five 101 courses - Save £188)

Money Back Guarantee

Complete Module 1. If it doesn't meet expectations, request full refund within 14 days.

Frequently Asked Questions

I'm not in marketing. Is this still relevant?

Absolutely—that's who it's designed for. Revenue managers, distribution specialists, and sales professionals need marketing fluency to lead integrated commercial strategy.

Is this too basic for someone with marketing exposure?

It's intermediate-level strategic understanding. Not "what is marketing" basics, but not ultra-advanced tactics either. Most commercial professionals underestimate how much strategic marketing knowledge they're missing.

Will this teach me to run marketing campaigns?

You'll understand how campaigns work and how to evaluate them strategically, but this isn't hands-on campaign execution training. It builds the fluency to collaborate effectively with marketing teams or make strategic marketing decisions.

How does this connect to revenue management?

Marketing drives demand. Revenue management optimises pricing against that demand. Understanding both creates better commercial strategy. You'll see the integration throughout.

Do I need marketing experience to take this?

No. It's designed for commercial professionals from other disciplines. Basic hotel operations understanding is helpful but not required.

Can I apply this immediately?

Yes. Every module includes frameworks and tools you'll use in your current role—whether that's better collaboration with marketing teams, strategic marketing decisions, or leading marketing initiatives yourself.

Does this count toward Framework™ certification?

Yes. Marketing 101 is one of five Accelerator courses. Complete any three (including this one) to qualify for The Hotel Profit Engine Framework™.

Ready To Build Marketing Fluency?

Stop viewing marketing as the mysterious "creative department." Start understanding how it drives demand, influences booking behaviour, and integrates with commercial strategy.

 Single Course: Perfect if you're targeting specific marketing knowledge gaps
 Complete Bundle: Best value if you're building comprehensive cross-functional fluency (required for Framework™)

Brilliant Course

Easy to follow, nice exercises. It is actually good to cover the basics of hotel marketing, even if you are not an absolute beginner, and especially if you are self taught.

Josh Stobard

Recommended

I really would recommend this course to everyone interested in hotel marketing and willing to work on their skills. The course is oriented to being effective with hotel marketing.

Helen Red

Very Helpful

I have completed this course and now I know the basic fundamentals of Marketing which are highly important for a success in hotel commercial teams.

Nick Jonas

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