OTAs Explained: The Fundamental Guide for Hotels

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course overview
Gain a clear understanding of how Online Travel Agencies (OTAs) really work in this foundational course. We'll break down the complex world of OTAs, exploring how these platforms operate, generate revenue, and impact hotels. You'll learn about the key global and regional players and common business models.
  • Level: Beginner

Course Lessons

What's Included

Impact on commercial success

Discover the impact OTAs and why they are so successful. Understand the different business and revenue models along with the accompanying challenges and opportunities.

Foundations for commercial success

And equally importantly you will learn about the major global and regional players who have a disproportionate impact on the world of travel and hotels. 

Readiness for changing marketplace

Don’t miss this chance to transform your knowledge and elevate your hotel’s performance in an ever-evolving marketplace.
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Created by

Vineeth Purushothaman

Hotel Distribution Strategist
Vineeth is an accomplished commercial strategist in the hospitality industry with over 20 years’ experience maximising sales, marketing, and distribution performance for major brands and independent hotels. He has held senior commercial roles at global brands including Wyndham Hotels & Resorts and Le Meridien Hotels & Resorts.

Micro-learning content

Assimilate knowledge and insights in short bursts

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Support

Opportunity to review and address any gaps in understanding at the end

Unique industry led course

Hotel Distribution is one of the least accessible topics in the industry and these courses will help you tap into this most lucrative area for hotels
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