Beyond Your Specialty. Toward Strategic Leadership

Five comprehensive 101 courses building systematic expertise across all commercial disciplines. Distribution. Revenue Management. Sales. Marketing. Commercial Technology. The cross-functional fluency that drives career advancement and organisational profit.
finding your fit

Who This Is For

The Accelerator Tier is perfect if you are:
  •  Commercial professional with 2-3+ years experience in one specialty
  •  Excellent at distribution, revenue, sales, or marketing—but lacking fluency in other disciplines
  •  Targeting Manager or Director-level advancement requiring strategic breadth
  •  Recognising that functional expertise alone won't get you promoted
  •  Building the cross-functional knowledge increasingly rare in the industry
  •  Planning to pursue Framework™ certification 
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organisational fit

Also valuable for:

  • Hotel organisations developing strategic commercial capability across teams
  • Professionals transitioning between commercial functions
  • Consultants expanding service offerings to clients
  • Recent graduates from hotel schools wanting practical commercial expertise

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Hotel Distribution 101

Channel strategy, OTA mechanics, direct booking economics, commission structures, connectivity architecture, and emerging distribution platforms.

Hotel Revenue Management 101

Pricing strategy, forecasting methodology, demand analysis, competitive positioning, performance metrics, and AI-enhanced optimisation.

Hotel
Marketing 101

Digital ecosystem, brand positioning, demand generation, guest acquisition strategies, channel attribution, and direct booking tactics.

Hotel
Sales 101

Pipeline management, negotiation frameworks, account development, CRM systems, RFP conversion, and relationship building across segments.

Hotel
Tech 101

Commercial technology stack (PMS, CRS, RMS, CRM), system integration, data flow, automation opportunities, and AI tools for commercial functions.

Why Accelerator Works

Built For Busy Professionals

Self-paced learning fits around demanding schedules. Complete each course over 2-4 weeks or faster if time allows.

Apply Within Your Current Role

Use frameworks immediately. No team coordination required. Build results within your existing authority.

Proven Across Property Types

Methodology tested across independent hotels, branded properties, resorts, and urban markets. Strategic principles that adapt to your context.

From Practitioners, Not Theorists

Created by commercial leaders who've managed distribution, revenue, sales, and marketing teams—not academics teaching theory.

Updated for AI Era

Content addresses how AI is reshaping commercial functions while emphasising the strategic judgment that remains essential.

Direct Pathway to Certification

Complete any three courses to qualify for The Hotel Profit Engine Framework™—our flagship strategic leadership programme.

Courses

Overview

What is Included

Strategic Frameworks

Proven methodology from leading distribution, revenue, sales, and marketing teams across major brands and independent properties.

Implementation-Ready Toolkits

Templates, calculators, decision trees, and checklists you'll use immediately within your current role.

Real-World Case Studies

See frameworks applied across independent properties, branded hotels, resorts, and urban markets. Learn how methodology adapts to diverse contexts.

Expert Video Instruction

Strategic teaching, technical demonstrations, and decision-making simulations. Not surface-level overviews—intermediate insights for experienced professionals.

Digital Certificates

Earn completion certificates validating cross-functional commercial fluency—proof for advancement discussions.

Pathway to Framework™ Certification

Complete any three Accelerator courses to qualify for The Hotel Profit Engine Framework™—our premium strategic leadership certification program.

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Accelerator Tier

Getting Started

Individual Courses

  • Choose your course
  • Complete checkout
  • Instant access—start learning immediately
  • Lifetime access to all course materials
Complete Bundle

  • Select complete bundle
  • Complete checkout
  • Instant access to all five courses
  • Learn in any order, at your pace
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What We Offer

  • Volume pricing on Accelerator courses
  • Cohort-based learning with peer interaction
  • Custom case studies featuring your properties
  • White-label partnership opportunities
  • Branded certificates and materials
  • Flexible payment terms
  • Dedicated support for learning administrators
organisational needs

Developing Commercial Leadership Across Your Team?

We work with hotel companies, management companies, and hospitality organisations to build strategic commercial capability at scale.
FAQ

Frequently asked questions

Should I buy individual courses or the complete bundle?

If you plan to take three or more courses (required for Framework™ qualification), the bundle saves £188. If you're targeting one specific knowledge gap, individual courses work well. Most ambitious professionals pursuing advancement choose the complete bundle.

Is this too basic or too advanced for my experience level?

Accelerator targets professionals with 2-3+ years in commercial roles. Not entry-level overviews, not ultra-advanced tactics—intermediate strategic insights building cross-functional fluency. If you're new to hospitality, start with Discovery tier. If you're a senior director with deep multi-functional experience, consider the Framework™ assessment path.

Can I apply this in my current role without team buy-in?

Absolutely. Courses teach you to think strategically and apply frameworks within your existing authority. You don't need permission or team coordination—you build influence through demonstrated results.
Testimonials

Some feedback from our students

We are dedicated to empowering you with knowledge, skills, and confidence to provide immediate answers to your customers.

“Interesting courses”

The course was the right mix of practical and theoretical elements. The course was also interesting, as we learned a lot about the course structure and how this would work in the real world. The instructors did a good job of communicating and making it a more intimate arrangement.
Jonathan Beldham

“I improved my knowledge”

The course taught me in a very friendly and engaging way. The course material was really helpful in preparing my skills and knowledge needed in the real world. It was well structured and the content was interesting and relevant. The materials were excellent.
Maria Stobbard

“Easy to understand”

The courses are taught by educators who are highly experienced and knowledgeable. They clearly understand the importance of the subject matter, and take the time to ensure you understand the information in a way that is easy to grasp.
Josh Stevens

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