Building a Distinctive Direct Channel Proposition

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course overview
This course explores how to develop a strategic approach to direct channel value propositions that goes beyond simple discounting. You'll learn to analyse performance metrics to inform strategic decisions and create differentiated value propositions that align with your broader commercial objectives.
  • Level: Beginner, Intermediate

Course Lessons

Outcomes

Impact on commercial success

Learn how to develop a strategic approach to direct channel value propositions that goes beyond simple discounting. You'll understand the use of performance metrics to inform strategic decisions and create differentiated value propositions that align with your broader commercial objectives.

Foundations for commercial success

The course provides frameworks for integrating your direct channel strategy across revenue management, distribution, and marketing functions.

Readiness for changing marketplace

Don’t miss this chance to transform your knowledge and elevate your hotel’s performance in an ever-evolving marketplace.
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Created by

Vineeth Purushothaman

Hotel Distribution Strategist
Vineeth is an accomplished commercial strategist in the hospitality industry with over 20 years’ experience maximising sales, marketing, and distribution performance for major brands and independent hotels. He has held senior commercial roles at global brands including Wyndham Hotels & Resorts and Le Meridien Hotels & Resorts.

Micro-learning content

Assimilate knowledge and insights in short bursts supported by workbooks and checklists. Self assessment to check for understanding.

Support & engagement

Opportunity to review and address any gaps in understanding. Monthly webinars on trending topics.

Unique & industry led

Hotel Distribution and its role in commercial success is one of the least accessible topics in the industry. These courses will help accelerate your path to hotel performance success.
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