Hotel Visibility in the AI Era: Essential Search Foundations

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course overview

A focused examination of how AI is revolutionising hotel search visibility and guest discovery patterns. This course delivers critical insights into AI search functionality, its impact on hotel visibility, and fundamental approaches to optimise your property's presence in an AI-powered search environment.

  • Level: Beginner, Intermediate

Course Lessons

Outcomes

Impact on commercial success

You'll discover how AI search is fundamentally changing how travellers discover hotels, shifting from simple keyword matches to intelligent, conversation-like interactions.

Foundations for commercial success

This course provides commercial teams with a high level overview on AI-powered search engines, their impact on hotel discovery, and foundational approaches to maintain competitive visibility in an AI-driven landscape.

Readiness for changing marketplace

Don’t miss this chance to transform your knowledge and elevate your hotel’s performance in an ever-evolving marketplace.
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Created by

Vineeth Purushothaman

Hotel Distribution Strategist
Vineeth is an accomplished commercial strategist in the hospitality industry with over 20 years’ experience maximising sales, marketing, and distribution performance for major brands and independent hotels. He has held senior commercial roles at global brands including Wyndham Hotels & Resorts and Le Meridien Hotels & Resorts.

Micro-learning content

Assimilate knowledge and insights in short bursts supported by workbooks and checklists. Self assessment to check for understanding.

Support & engagement

Opportunity to review and address any gaps in understanding. Monthly webinars on trending topics.

Unique & industry led

Hotel Distribution and its role in commercial success is one of the least accessible topics in the industry. These courses will help accelerate your path to hotel performance success.
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