Measuring Direct Channel Success: A Data-Driven Approach

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course overview
This course provides a comprehensive framework for measuring and analysing your hotel's direct channel performance across value proposition, promotions, packages, and email marketing initiatives. You'll learn how to interpret key performance indicators and identify patterns that impact your direct revenue generation
  • Level: Beginner, Intermediate

Course Lessons

Outcomes

Impact on commercial success

Discover the importance of establishing a comprehensive framework for measuring and analysing your hotel's direct channel performance across value proposition, promotions, packages, and email marketing initiatives.

Foundations for commercial success

And equally importantly learn how to interpret key performance indicators and identify patterns that impact your direct revenue generation

Readiness for changing marketplace

Don’t miss this chance to transform your knowledge and elevate your hotel’s performance in an ever-evolving marketplace.
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Created by

Vineeth Purushothaman

Hotel Distribution Strategist
Vineeth is an accomplished commercial strategist in the hospitality industry with over 20 years’ experience maximising sales, marketing, and distribution performance for major brands and independent hotels. He has held senior commercial roles at global brands including Wyndham Hotels & Resorts and Le Meridien Hotels & Resorts.

Micro-learning content

Assimilate knowledge and insights in short bursts supported by workbooks and checklists. Self assessment to check for understanding.

Support & engagement

Opportunity to review and address any gaps in understanding. Monthly webinars on trending topics.

Unique & industry led

Hotel Distribution and its role in commercial success is one of the least accessible topics in the industry. These courses will help accelerate your path to hotel performance success.
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