Metasearch Explained: The Fundamental Guide for Hoteliers

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course overview
Dive into the world of travel metasearch - this foundational guide explores the intricate ecosystem connecting travellers, hotels, and booking platforms. Learn about the opportunities in metasearch to drive direct bookings, optimise marketing spend, and stay competitive. 
  • Level: Beginner

Course Lessons

What's Included

Impact on commercial success

Discover the importance of metasearch, why it matters and its impact on direct bookings. Understand how metasearch evolved and some of the fundamental differences between metasearch websites and OTAs.

Foundations for commercial success

And equally importantly you will learn about the business model of metasearch and key performance indicators that are vital in implementing a robust approach to drive direct bookings through metasearch.

Readiness for changing marketplace

Don’t miss this chance to transform your knowledge and elevate your hotel’s performance in an ever-evolving marketplace.
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Created by

Vineeth Purushothaman

Hotel Distribution Strategist
Vineeth is an accomplished commercial strategist in the hospitality industry with over 20 years’ experience maximising sales, marketing, and distribution performance for major brands and independent hotels. He has held senior commercial roles at global brands including Wyndham Hotels & Resorts and Le Meridien Hotels & Resorts.

Micro-learning content

Assimilate knowledge and insights in short bursts

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Support

Opportunity to review and address any gaps in understanding at the end

Unique industry led course

Hotel Distribution is one of the least accessible topics in the industry and these courses will help you tap into this most lucrative area for hotels
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