OTA Content Audit Essentials: A Framework

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course overview
Content quality on OTAs directly impacts your hotel's commercial success, yet many properties lack structured measurement frameworks. This course introduces metrics and audit processes that evaluate content performance across visual, descriptive, and rate elements.
  • Level: Beginner, Intermediate

Course Lessons

Outcomes

Impact on commercial success

Discover the importance of measuring the impact of your hotel's OTA content management and effectiveness as well as the key elements of a content audit. Learn practical approaches to measuring content effectiveness while maintaining consistency across distribution channels.

Foundations for commercial success

And equally importantly you will learn a practical framework for evaluating content performance across key elements including rate display, visual assets, and property descriptions.

Readiness for changing marketplace

Don’t miss this chance to transform your knowledge and elevate your hotel’s performance in an ever-evolving marketplace.
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Created by

Vineeth Purushothaman

Hotel Distribution Strategist
Vineeth is an accomplished commercial strategist in the hospitality industry with over 20 years’ experience maximising sales, marketing, and distribution performance for major brands and independent hotels. He has held senior commercial roles at global brands including Wyndham Hotels & Resorts and Le Meridien Hotels & Resorts.

Micro-learning content

Assimilate knowledge and insights in short bursts supported by workbooks and checklists. Self assessment to check for understanding.

Support & engagement

Opportunity to review and address any gaps in understanding. Monthly webinars on trending topics.

Unique & industry led

Hotel Distribution and its role in commercial success is one of the least accessible topics in the industry. These courses will help accelerate your path to hotel performance success.
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