Wholesaler Performance Audit: Measuring True Commercial Impact

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course overview
This course examines the comprehensive commercial impact of hotel wholesaler relationships, moving beyond basic metrics to understand true profitability and market reach. Through structured analysis frameworks, you'll learn to evaluate partnership performance across multiple dimensions, from rate strategy to market penetration.
  • Level: Beginner, Intermediate

Course Lessons

Outcomes

Impact on commercial success

Discover how to achieve a comprehensive view of the commercial impact of hotel wholesaler relationships, moving beyond basic metrics to understand true profitability and market reach. The course provides practical approaches to data collection, interpretation, and action planning that will enhance your distribution strategy.

Foundations for commercial success

Through structured analysis frameworks, you'll learn to evaluate partnership performance across multiple dimensions, from rate strategy to market penetration.

Readiness for changing marketplace

Don’t miss this chance to transform your knowledge and elevate your hotel’s performance in an ever-evolving marketplace.
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Write your awesome label here.

Created by

Vineeth Purushothaman

Hotel Distribution Strategist
Vineeth is an accomplished commercial strategist in the hospitality industry with over 20 years’ experience maximising sales, marketing, and distribution performance for major brands and independent hotels. He has held senior commercial roles at global brands including Wyndham Hotels & Resorts and Le Meridien Hotels & Resorts.

Micro-learning content

Assimilate knowledge and insights in short bursts supported by workbooks and checklists. Self assessment to check for understanding.

Support & engagement

Opportunity to review and address any gaps in understanding. Monthly webinars on trending topics.

Unique & industry led

Hotel Distribution and its role in commercial success is one of the least accessible topics in the industry. These courses will help accelerate your path to hotel performance success.
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