Analysing OTA Visibility and Impact: Metrics that Matter

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course overview
Discover how to effectively track and analyse your property's OTA visibility using concrete metrics and measurement systems. Learn to interpret key performance indicators that drive your OTA success and develop systematic approaches to monitoring your digital presence.
  • Level: Beginner, Intermediate

Course Lessons

Outcomes

Impact on commercial success

Discover how to effectively track and analyse your property's OTA visibility using concrete metrics and measurement systems. Learn about why having a strong measurement framework for visibility is critical for hotels in the long run. 

Foundations for commercial success

And equally importantly you will discover how to translate visibility data into actionable insights that drive revenue growth and operational efficiency across all channels.

Readiness for changing marketplace

Don’t miss this chance to transform your knowledge and elevate your hotel’s performance in an ever-evolving marketplace.
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Created by

Vineeth Purushothaman

Hotel Distribution Strategist
Vineeth is an accomplished commercial strategist in the hospitality industry with over 20 years’ experience maximising sales, marketing, and distribution performance for major brands and independent hotels. He has held senior commercial roles at global brands including Wyndham Hotels & Resorts and Le Meridien Hotels & Resorts.

Micro-learning content

Assimilate knowledge and insights in short bursts supported by workbooks and checklists. Self assessment to check for understanding.

Support & engagement

Opportunity to review and address any gaps in understanding. Monthly webinars on trending topics.

Unique & industry led

Hotel Distribution and its role in commercial success is one of the least accessible topics in the industry. These courses will help accelerate your path to hotel performance success.
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